Based on a design brief from @hellotayloramy on instagram. Wanted to convey a joyful and playful feeling through the branding. I primarily utilised a colour combination that was trendy for spring/summer.
A live brief. I coordinated a small team to propose a rebranding and restyling of WaterAid’s brand for a small campaign, based around reusable apparel and postcards. I managed the art direction, work flow and put together mockups of the proposed rebranding designs. This campaign was designed to appeal to university students and raise awareness of WaterAid’s mission.
Illustrations created by Ernestine Chua and Nat Blanda
