2020
Branding Campaign | Illustration
'Pocky – Going Places' is a conceptual branding campaign proposal for the Japanese snack 'Pocky'. The aim of this campaign concept was to improve Pocky’s social media presence by turning their packaging into something visually aesthetic and collectible. As pocky is a very portable and convenient travel snack, this concept hones into its travel friendly nature through illustrative packaging and advocates the idea of taking 'Pocky' along for your travels.
